Design is the planning that creates the basis for the making of every object or system. It can be used both as a noun and as a verb and, in a broader way, it means applied arts and engineering. Design refers to the process of originating and developing a plan for a product, structure, system, or component with intention[1]. As a noun “a design” is used for either the final plan like a model or drawing, or it could mean the implementing of a plan in the form of the final product.
When one is in the PR profession you need to be able to use design to the best of your ability. PR people need to be creative, you need to be able to come up with exciting new ideas. Many a times in order for your creative new idea to fall into place you need to be able to formulate your idea/s from a design aspect.
Therefore, it is important to be well educated on various design programmes.
I truly believe that as PR students we need to be educated more on various design programmes so that when we go into industry we are ready to use our creative juices to the max. The more we know about design and design programmes, the more creative we could become. Being able to incorporate design into PR will definitely be to a PR person’s advantage.
Before we blogged on this topic we were instructed to read Ms Pike's blog titled Designer Coffee on Wordpress. I would like to think that this gave us an idea of what we should write about on this topic.
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